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What is PPC ?
Pay Per Click advertising is the most cost effective advertising medium on the planet!
With PPC you can be as specific as you wish to who you target with your advertisements and only pay for advertisements where your potential customer not only just actually views your advert, but clicks on your site as a result of the advert.
Unlike traditional methods of advertising such as, newspaper or radio adverts, your can target your customer not only by location but down to the search term the user actually types into the search engine. For instance if a user of say Google who lived in Blackpool typed in a search for “ Plumber in Blackpool” and you were a plumber in Blackpool. You could ensure your advert appeared top of the list thus attracting exactly the customer you are looking for!
The cost of your advert is based purely on your preferences. You have the opportunity to choose how high up the page you want your advert to appear, what location, and which search terms to use. It’s all down to your budget!
In short – The more you spend on PPC the more Profit you make as a result!
Many people manage there own PPC campaigns and with great success, however for the majority it is a very time consuming and ultimately time consuming process which can turn costly as mistakes are often made. For instance;
If you had a small coffee shop in Manchester and launched a PPC campaign you would probably choose “Manchester Coffee” as a search term. If you did, you would more than likely attract users looking for many other formats of coffee rather than a coffee shop in Manchester. Users would type in the search, view your advert and click on your site only to find a coffee shop, when in fact they were looking for a coffee importer to supply there retail shop. This “Click” would have been wasted and cost you at least £1.
It nearly always makes sense to employ the services of a specialist PPC consultant so as to avoid costly mistakes and to achieve a good ROI – Return On Investment.
Managed by budget
Your entire campaign is managed by a budget. You set your monthly budget, and then choose the search terms you wish to use to attract customers. You can set what days of the week you wish your advert to appear, what hours of the day etc. It’s all up to you!
Bidding for Keywords
Both Google and Yahoo operate in a similar way. You have to bid for your keyword to establish what position you want your advert to appear. The amount you set for your bid is up to you but the search engine will decide how much you actually pay based on the quality of the information your website has in relation to the search term used.
At 1st ON we employ both Google and Yahoo Qualified individuals to ensure your ROI – Return On Investment is maximized throughout your campaign.
Our AdWords, Yahoo and MSN pay per click management services are as suitable for newcomers to search engine marketing as they are for blue chip concerns boasting complex cross-engine activities.
Whatever your objectives, whether you want to reach the top spot or lower your cost per click, to target more relevant traffic or grow your online sales, to increase your online visibility or better target your client base, our pay per click packages are designed to provide strong conversion rates and add real value to your sales activities.
Our search engine optimisation department offers an equally performance focused approach to organic placement.
Dynamic and forward thinking, we ensure we keep on top of consumer purchase trends, pay per click advertising cycles and search engine optimisation techniques.
1st ON works closely with the search platforms and employs qualified AdWords professionals, underlying our commitment to maintaining the highest possible standards of pay per click campaign management.
Whether setting up new accounts, introducing new platforms, new languages or taking over the day to day management of an existing campaign, our approach to pay per click is tried, tested and ethical.
Contact 1st ON for a Free Consultation
0161 929 7913
